Home > Multimedia, News > If you can’t beat them, Join them.

If you can’t beat them, Join them.

In Emily Nussbaum‘s article, The New Journalism: Goosing the Gray Lady, she follows the almost down fall of the New York Times and the changes to move toward the digital age of journalism.

While the article focused on the large scale newspaper, I believe it’s important to remember there are smaller papers all over the country (and world) who are dealing with or who have dealt with some of the same issues faced by the New York Times.  There’s the mix of the young programmers who haven’t been out of college more than 5 years with the veteran journalists and editors who will often tell you what things were like “back in their day.”

Just when people began to turn their backs to the Times, these young programmers turned the paper into something that said, “Don’t pull the plug on me, yet.  There’s still life left in here.”

David Carr, a blogger for the Times sums up many of the feelings felt by papers going digital: “This notion of ‘Let’s give it a whirl’—that’s not how we act in our analog iteration. In our digital iteration, there’s a willingness to make big bets and shoot them down if they don’t work. And yet it’s all very deadly serious. Other print websites can innovate because nobody’s watching. Here, everybody’s watching.”  Yes, everybody was watching the Times, but more people are beginning to peg a closer eye on other newspapers, whether large scale or small town.

Aron Pilhofer, one of the first team members that helped turn the Times around, says at the end of the article he hopes the Times can excite “online readers about the value of reportage, engaging them deeply in the Times’ specific brand of journalism—perhaps even so much that they might want to pay for it.”  And pay for it, they do.  The Times now offers various levels of digital subscriptions.

The team that turned the Times around definitely did something right.  However, not all newspapers have been so fortunate, and there are plenty out there who are still facing this uphill struggle.  There are also those who keep resisting the changes of going digital.  I hope those who are trying continue to try and, in time, embrace moving to the digital age of journalism and not resist the changes.  Look to the Times as an example.  And for those papers out there who are struggling more than ever and are continuing to resist the movement, well, all I can say is if you can’t beat ’em, join ’em.

-MM

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  1. September 11, 2012 at 1:28 pm

    I am a little sad that newspapers are dying out. I’m with the nostalgia-stricken old folks. I like reading a newspaper; I like searching the classifieds; I also know that newspapers are more of a novelty to us now. Humans are adept at adaptation. We have figured out how to keep newspapers alive… even if we’re keeping them alive inside a mechanical box.

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